Brief –

Make something old and outdated feel new again.

BRAND: Vanity Fair Napkins

PROBLEM: Millennials and Gen Z see napkins as a waste of money, we use paper towels for everything.

MEDIA: Print ads / Posters

CAMPAIGN:

(You don’t need to spend a lot to indulge a little).

(click on photos for expanded version)

Brief –

HELP A CHALLEnger brand become relevant.

BRAND: Russell Athletic Wear

PROBLEM: In athletic wear, people associate price with quality and cool-ness. Cheap gear like Russell Athletic is regarded as lower quality and not desirable.

ASK: Help Russell Athletic convince people that low price doesn't mean it's not worth buying.

MEDIA: Social Media, Pop Up Store, Murals

CAMPAIGN:

Brief –

HELP A struggling brand make a comeback.

BRAND: National Cattlemen’s Beef Association

PROBLEM: The world is obsessed with plant-based meat alternatives, despite the fact that products like the Impossible Burger are full of unhealthy, processed ingredients. As a result, beef sales are down and cattle ranchers are struggling.

ASK: Convince America that beef is better than fake meat.

MEDIA: Print Ads

CAMPAIGN: