Brief –
Make something old and outdated feel new again.
BRAND: Vanity Fair Napkins
PROBLEM: Millennials and Gen Z see napkins as a waste of money, we use paper towels for everything.
MEDIA: Print ads / Posters
CAMPAIGN:
“A Napkin Makes It A Meal”
(You don’t need to spend a lot to indulge a little).
(click on photos for expanded version)
Brief –
HELP A CHALLEnger brand become relevant.
BRAND: Russell Athletic Wear
PROBLEM: In athletic wear, people associate price with quality and cool-ness. Cheap gear like Russell Athletic is regarded as lower quality and not desirable.
ASK: Help Russell Athletic convince people that low price doesn't mean it's not worth buying.
MEDIA: Social Media, Pop Up Store, Murals
CAMPAIGN:
Brief –
HELP A struggling brand make a comeback.
BRAND: National Cattlemen’s Beef Association
PROBLEM: The world is obsessed with plant-based meat alternatives, despite the fact that products like the Impossible Burger are full of unhealthy, processed ingredients. As a result, beef sales are down and cattle ranchers are struggling.
ASK: Convince America that beef is better than fake meat.
MEDIA: Print Ads
CAMPAIGN: